Store Manager - Rent Pro Equipment

Description

Primary Role

The General Manager leads the rental store and assigned territory by driving sales growth, operational excellence, and profitability. This role is accountable for branch-level P&L performance, ensuring alignment with company strategy while building a high-performance culture centered on safety, revenue and operational accountability, and customer satisfaction.

Key Responsibilities

Sales Leadership & Market Growth

• Lead, coach, and develop sales teams to achieve revenue, market share, and profitability targets.
• Drive customer acquisition, retention, and expansion strategies to maximize long-term growth.
• Collaborate with executive leadership to execute sales strategies and competitive positioning.
• Set clear sales goals, track performance, and implement corrective action plans as needed.
• Actively participate in key customer relationships and major contract negotiations.

Operational Leadership & Excellence

• Oversee daily branch operations with a focus on efficiency, fleet utilization, service quality, and safety.
• Partner with the VP of Operations to improve processes, productivity, and cost management.
• Ensure equipment availability, readiness, and delivery meet customer expectations.
• Champion compliance with company policies, regulatory standards, and operational best practices.
• Conduct quarterly operational and market reviews to maintain competitiveness.

Financial Performance

• Hold full P&L responsibility for branch performance.
• Develop and manage budgets, forecasts, pricing, and expense control measures.
• Drive profitability through disciplined revenue growth and cost optimization.
• Oversee accounts receivable and collections to protect company assets and cash flow.

People & Culture

• Hire, train, and retain high-performing sales, service, and operations staff.
• Build a culture of accountability, teamwork, professional development, and high performance.
• Provide coaching and leadership to motivate employees to exceed expectations.
• Create and maintain a strong safety culture, ensuring all staff follow best practices and compliance standards.

Cross-Functional Collaboration

• Partner with the President, VP of Sales, and VP of Operations to align on strategy and execution.
• Act as the link between local branch operations and executive leadership.
• Collaborate with other GMs to share best practices and enhance overall organizational performance.

Key Performance Indicators (KPIs)

• Total branch revenue and profitability aligned with P&L goals.
• Sales team performance: revenue growth, customer acquisition, and retention.
• Operational efficiency: fleet utilization, Service, logistics, and compliance.
• Employee engagement and development: staff retention and performance.
• Safety compliance: zero preventable safety incidents.

Qualifications & Skills

• Bachelor's degree in business, Management, or related field preferred (or equivalent experience).
• 5-10 years of leadership experience in equipment rental, sales, or operations with proven P&L responsibility.
• Demonstrated success in leading sales teams and delivering sustained revenue growth.
• Strong operational management and financial acumen.
• Excellent leadership, communication, and customer relationship skills.
• Energetic, adaptable, and result-driven leader with the ability to thrive in competitive markets.
• Commitment to building and maintaining a safety-first culture.

Rent Pro Equipment provides a comprehensive range of benefits for all full-time positions that includes medical, dental, vision and a matching 401-K retirement plan along with a variety of other optional benefits.

Rent Pro Equipment is a Drug Free Workplace and Equal Opportunity Employer

All positions require pre-employment screening.

Must be authorized to work in the United States.