**Please strictly adhere to the following resume naming convention:ALL CAPS, NO SPACES BETWEEN UNDERSCORESPTN_US_GBAMSREQID_CandidateBeelineIDExample: PTN_US_9999999_SKIPJOHNSON0413: - MSP Owner: Michelle LeeLocation: Marlboro, MA / OnsiteDuration: 6 monthsGBaMS ReqID: 10965533Role Description• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.• Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns).• Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.• Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS).• Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences.• Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation.• Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks).• Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge.• Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic.• Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies).• Perform root-cause analysis on production issues and implement fixes or workarounds.• Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems.• Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions.• Participate in vendor working sessions to define technical requirements and surface product gaps.Required Skills CDP & MarTech Platforms• 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support).• Audience/segment building.• Identity resolution.• Journey/orchestration tooling.• Customer data activation.• Personalization.• Audience management.Databricks & Data Platforms• Strong Databricks experience.• Delta Lake experience.• Unity Catalog.• Data-sharing connectivity.• Build and maintain CDP integrations with Databricks/Delta Lake.• Build ingestion pipelines for engagement feedback loops.AWS & Streaming• AWS experience.• AWS MSK/Kafka.• Event streaming integration.• External publishing.Marketing Platforms• Adobe Campaign Classic.• Adobe Campaign workflows.• Campaign/journey setup.• API-based integration.• Airship.• Infobip.API & Integration• REST API integration.• API-first architecture.• Composable architecture.• Connector-based integration.• API contracts.• Integration with marketing execution platforms (ESP, push, SMS providers).Web SDK & Tracking• Experience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript).• Behavioral/event data capture.Experimentation & Personalization• Optimizely.• Bloomreach.• CDP-supplied segmentation.Production Support & Operations• Strong troubleshooting skills.• Root-cause analysis.• Production support.• Platform issue resolution.• Sync failure resolution.• Journey/campaign delivery issue resolution.• Monitoring platform health.• Data freshness monitoring.• Audience count monitoring.Documentation• Strong technical documentation skills.• Platform configuration documentation.• Data flow documentation.• Known issues and resolution documentation.Stakeholder & Vendor Collaboration• Partner with product/marketing stakeholders.• Translate business requirements into CDP configuration and logic.• Participate in vendor working sessions.• Define technical requirements.• Surface product gaps. Skills: Digital : Kafka~Digital : Databricks~Digital : OptimizelyExperience Required: 8-10
