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Divisional Director of Sales

PublishedPublished: 9/4/2026
SRI/SRC/Impact

Job Description

Job Title: Divisional Director of Sales

Division: SRI/SRC/Impact

Community:

Reports To:

FLSA Status: Non-Exempt OR Exempt

Summary:

The Divisional Director of Sales is responsible for overseeing sales operations across multiple communities, ensuring the achievement and maintenance of census goals. This role involves monitoring individual community performance, providing insights, and developing improvement plans to increase leads and occupancy. The DDOS will also train and coach community Directors of Sales, manage lead oversight, and work closely with external referral services to drive revenue. A commitment to SRIs core value of the Golden Rule, strong closing skills, and effective communication.

Duties and Responsibilities:

Job Description:
  1. Demonstrates and promotes SRIs' core value of the Golden Rule: treating others as we would like to be treated.
  2. Community Performance Monitoring: Identify underperforming communities and develop and implement strategies to increase leads and census. Monitor individual community performance, provide insights, and create improvement plans to reach occupancy goals.
  3. Reporting and Feedback: Report opportunities for improvement in operations, marketing, training, etc., to the Corporate Director of Sales on your team.
  4. Vendor Relationships: Work with APFM and Caring.com to assist with Director of Sales relationship building and lead generation.
  5. Sales Maintenance: Responsible for maintaining sales in communities that are without a Director of Sales. Respond and follow-up with all walk-ins and inquiries timely and appropriately.
  6. Census Goals: Responsible for achieving and maintaining divisional and community census goals.
  7. Training and Coaching: Provide ongoing training and coaching to community Directors of Sales to enhance their skills and performance. Responsible for onboarding new community Directors of Sales and on-site training as needed.
  8. Focus Community Management: In collaboration with the Corporate Marketing and Sales team a DDOS may be asked to focus on the following based on data collected the week before:
    • Clearing past due activities
    • Making prospect contacts
    • Scheduling tours
    • Post-tour follow-ups
  9. Lead Oversight: Responsible for oversight of all leads to help community directors of sales drive census/revenue. Help increase community speed to lead for all new prospects including those from referral sources such as APFM.
  10. Conversion Improvement: Monitor and help improve lead to tour conversion with lead management and follow-up.
  11. Lead Follow-Up: If needed, follow up with leads until tours are scheduled, then turn over to the Director of Sales to tour and close.
  12. Closing Skills: Must have strong closing skills and be able to coach/teach effectively with community sales directors
  13. Relationship Building: Develop and maintain a good working relationship with community Director of Sales, Executive Director as well as with corporate Divisional VP of Operations
  14. Data Entry: Manage Yardi or Welcome Home data entry.
  15. Other Duties: Other duties as assigned.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Ability:

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Reasoning Ability:

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite.

Education/Experience:

High school diploma or general education degree (GED); or less than one year related experience or training; or equivalent combination of education and experience.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stoop, kneel, crouch or crawl and taste or smell. The employee is occasionally required to sit and climb or balance. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to bloodborne pathogens.